Agreement secured with Feld Entertainment to become worldwide master toy partner.
Spin Master has expanded its licensed portfolio, securing a deal with Feld Entertainment to become the worldwide master toy partner for Monster Jam.
The ten-year deal will begin in 2019 and will see a raft of toy product hit retail shelves.
“Monster Jam is a compelling global brand led by an extraordinarily talented group of individuals,” said Ronnen Harary, Spin Master’s co-chief executive officer. “We are very excited about our long-term partnership and welcome the Monster Jam brand into the Spin Master portfolio with exciting product offerings that stimulate play beyond the performances their fans know and love.”
Kenneth Feld, ceo of Feld Entertainment, added: “This decade-long brand partnership with Spin Master will grow the Monster Jam toy line exponentially, engaging new and current fans, while reinforcing the Monster Jam franchise as one of the most exciting and fastest growing in all of motorsports.”
Monster Jam produces over 400 events each year across five continents to millions of families.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
