Spin Master has appointed The Point.1888 as the UK brand licensing agent for its newest franchise, Unicorn Academy.
Coming just weeks after Spin Master revealed plans to bring the popular book series to life with a global Netflix animated series, toy line, digital game and expansive consumer products programme, the company has aligned with The Point.1888 to create a range of products that captures the spirit and magic of Unicorn Academy.
The series is adapted from The New York Times bestselling books originated and published by Nosy Crow and written by Julie Sykes.
Described as Spin Master’s ‘biggest production to date’, Unicorn Academy will launch globally on Netflix in November, with a full range of toys planned for late summer 2024.
The Point.1888 is already busy seeking partners across apparel, accessories, stationery, footwear and FMCG among others.
“We are so proud to be working with Spin Master to help bring Unicorn Academy to life,” commented Bethan Garton, chief commercial officer at The Point.1888. “Admidst the wealth of content available to children, Unicorn Academy brings something unique – allowing them to explore a world with sparkle, magic and adventure. For that reason, the possibilities for product development, consumer engagement and retail activation are endless and we’re honoured to be involved.”
Andre Lake Mayer, svp global strategic partnerships and consumer products at Spin Master, continued: “Unicorn Academy is a unique &magical experience and we are delighted with the creative and strategic approach The Point.1888 has brought to the planning. We are certain these concepts can be transformed into an inspiring reality for kids – through apparel, accessories, gifts, health and beauty, stationery, home, consumer electronics, activities and more. With their expertise on our side, we’re ready to dazzle this next generation together.”
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