Spear & Jackson has secured a new partnership with electrical homewares and appliances supplier, Benross Marketing.
The collaboration was brought together by IPR Licensing. It will see the launch later this year of a range of Air Treatment products for the home including de-humidifiers, diffusers, air purifiers and related accessories, as well as Air Temperature-Control products for the home such as heaters and fans.
“We are thrilled to enter this new relationship with Benross Marketing and it marks a new milestone to see our brand further incorporated across an ever growing category of Spear & Jackson performance products for the home,” commented Ian Archer, md at Spear & Jackson Tools Group. “Our core tools business continues to innovate and evolve from our proud heritage in Sheffield since 1760, and over these past few years we have been delighted with the success and growth of our brand licensing programme.
“Welcoming Benross to the programme has been positive from the start and we are looking forward to working together and bringing new Spear & Jackson products to customers across a wide retail landscape.”
Amit Juneja, md at Benross Marketing, continued: “We are all very excited to be part of the Spear & Jackson family of licensees. We have been keen to work with the team at S&J for some time and when the opportunity presented itself we were delighted to forge this new relationship and we’re looking forward to bringing some stand out products into retail later this year and beyond.”
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