Angela Farrugia, Lauren Sizeland, Richard Pink, Louise French among those signed up.
Brand Licensing Europe has unveiled a host of big name speakers for this year’s Brands & Lifestyle seminar programme.
Execs including CAA-GBG’s Angela Farrugia and Lisa Shapiro; Susan Bolsover from Penguin Random House; Gabrielle Sims from Fat Face; Richard Pink from Pink Key Consulting; and the V&A’s Lauren Sizeland are among the names who have signed up.
Highlights of the programme will include ‘Creating a Culture of Innovation’ which will see Angela Farrugia, evp and group md at CAA-GBG and Lisa Shapiro, CAA-GBG’s svp retail development talk about innovation and creativity.
In addition, V&A’s director of business development and licensing, Lauren Sizeland, will be the subject of an ‘In Conversation With’ interview session, while Luca Montesion, licensing executive at Juventus, will discuss how the football club is seeking to reach new audiences and look for new distribution channels.
BLE brand director, Anna Knight, commented: “This year’s programme is our most exciting to date, featuring an unmissable combination of complementary presentations, interviews, demonstrations and panel discussions designed to bring the world of brand licensing to life, and with sessions on food and drink, heritage, sport, fashion and corporate brands.”
The full timetable for the Brands & Lifestyle programme is below:
Tuesday October 10
11.30- 12.15
Absurdly Delicious: How the world’s no.1 liqueur brand uncovered new ways to savour the Baileys moment through licensing
Louise French, associate vp business development & marketing, Beanstalk
12.30- 13.15
Creating a culture of innovation
Angela Farrugia, evp/group md, CAA-GBG and Lisa Shapiro, SVP retail development EMEA, CAA-GBG
13.30 – 14.15
Chocks Away! Making toys fly with IWM
Nicola Woods, product & marketing assistant and Steve Kitney, sales: entertainment & boxed gifting, Koch Media ; Anne Buky, licensing consultant; and David Fenton, head of retail & admissions, Imperial War Museum
14.30 – 15.15
Lifestyle & fashion marketing: 5 key trends
Paolo Lucci, founder/editor, Brand Jam and Gavin Brown, researcher/contributor
15.30 – 16.00
Juventus: from a football team to a global brand
Luca Montesion, licensing executive, Juventus
Wednesday October 11
11.30 – 12.15
In conversation with Lauren Sizeland
Lauren Sizeland, director of business development & licensing, V&A
12.30 – 13.30
Panel discussion: The versatility of a brand Licensing programme
Chaired by: Richard Pink, md, Pink Key Consulting
Panellists include: Susan Bolsover, head of licensing & consumer products, Penguin Random House; Christine Cool, licensing manager, Perfetti Van Melle; Gabrielle Sims, head of licensing, Fat Face; and Nicolas Loufrani, ceo, The Smiley Company.
14.00 – 14.45
Licensing our National Heritage
Jane Evans, md, JELC and Judith Mather, director of buying and brand licensing, The National Gallery
Thursday October 12
11.30 – 12.15
How licensable is your brand?
Adam Bass, md, Golden Goose
13.30 – 14.15
Bookseller session TBC.
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