Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day.
The campaign, which kicked off in MENA on 28 March, features a video song entitled When She Opened Her Eyes, performed by Grammy-nominated artist Rasha Rizk. The video celebrates the unbreakable connection between mothers and their daughters, and follows a mother’s journey from discovering her pregnancy to watching her daughter grow and achieve key milestones, with a number of CoComelon consumer products showcased throughout.
The video can be watched on Spacetoon TV and is being shared across Spacetoon Mum’s social media channels, reaching millions of mothers and families across MENA.
The campaign is a part of Spacetoon’s 25th anniversary celebrations, which began in mid-March and will continue throughout the year, bringing new experiences to fans of all generations.
