A new partnership has been secured with hearing protection specialist, Alpine.
Sophie la girafe has welcomed a new partner to its licensing programme, securing a deal for baby hearing protection with Alpine.
Like giraffes, babies have excellent hearing, however it is also fragile and any hearing loss is irreversible, says the company.
Alpine, which is a specialist in the hearing protection market, and for babies in particular, has launched a sweet Sophie la girafe baby hearing protection set with a Protect&Go storage bag.
It is available in Europe, Canada and the US.
The baby hearing protection category is a fast growing one for Alpine – more than 150,000 units were sold in 2019 across the three territories.
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