With Ghostbusters: Afterlife due to hit cinemas next week, Sony Pictures Consumer Products has revealed that it is bolstering the Ghostbuster CP programme with a number of new collaborations.
Notably, the currently Ghostbusters line-up is the brand’s biggest consumer products programme of all time.
In addition to the US, launches are also taking place in key markets including the UK, Germany, Mexico, Japan and Australia.
“A cult classic and cultural phenomenon, the Ghostbusters brand has withstood the test of time reaching a myriad of fans, generation after generation around the globe,” said Jamie Stevens, evp worldwide consumer products at Sony Pictures Entertainment. “We are excited to continue celebrating the famed franchise with the Ghostbusters: Afterlife release.
“Our partners have been fantastic at bringing the beloved brand characters and themes to life through movie-themed products and interactive experiences we are sure fans will never forget.”
Key collaborations include Bathing Ape with a new capsule collection featuring apparel and footwear inspired by the film; an in-game integration by Halfbrick Studios in its Jetpack Joyride title; the launch of the Ghostbusters Proton Blaster M.O.D, Ghostbusters Kenner Classics Ecto-1 and Ghostbusters Plasma Series 6-inch figures from Hasbro; and an appearance in Psyonix’s Rocket League.
SPCP has also created a one stop shop of product for fans in the US, Canada and New Zealand, as well as a European version.
In the UK, key licensees include Brand Alliance, The Hut Group and Smiffys.
In addition, Forbidden Planet has a full assortment of apparel and accessories inspired by the film; Funko’s Ghostbusters: Afterlife assortment includes ten Pop! vinyl figures; Disguise has costumes and accessories; Epic Games has launched a Ghostbusters: Afterlife Fortnite in-game integration; Reebok has footwear and apparel collections; and the largest and most detailed LEGO Ghostbusters Ecto-1 ever created is available at www.lego.com.
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