This ad will be closed automatically in X seconds.

Sonic zooms up the catwalk at London Fashion Week

SEGA Europe partners with award winning fashion label Fyodor Golan.

SEGA Europe unleashed Sonic the Hedgehog onto the catwalk at London Fashion Week at the weekend.

Exclusive pieces of Sonic-themed couture were featured as part of Fyodor Golan’s catwalk show on Saturday September 15.

The partnership continues SEGA’s recent licensing work, aligning the Sonic brand and SEGA portfolio with high-end, highly visible brands from the worlds of fashion, lifestyle and art.

“Fyodor Golan have a great track record of working with entertainment brands, so we were really excited about this partnership and seeing the creations they came up with,” said Jason Rice, director of brand licensing for SEGA Europe.

“For SEGA, it’s about aligning Sonic the Hedgehog with highly aspirational and inspiring brands and Fyodor Golan’s showcase at London Fashion Week is precisely those things. It’s a phenomenal opportunity and we were delighted to be a part of it.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.