New animated adventure from SEGA and WildBrain – Sonic Prime – will premiere worldwide in 2022.
Classic video games character, Sonic the Hedgehog will be speeding over to Netflix next year.
SEGA of America and WildBrain’s new animated series, Sonic Prime, will premiere worldwide in 2022.
The 24-episode animated adventure will draw on the keystones of the brand, and will look to further build on the momentum generated for Sonic last year by the successful movie and this year as it celebrates its 30th anniversary.
The series will be animated at WildBrain’s Vancouver studio, and SEGA and WildBrain will jointly participate across production, distribution and licensing.
“Sonic is a beloved character and holds a special place in everyone’s heart including my own,” said Dominique Bazay, director of original animation at Netflix. “I spent many hours with the ‘blue blur’ as a kid and it’s a privilege to be able to bring this character everyone knows and loves on a brand new adventure with Netflix – one that a generation of loyal fans and brand new fans around the world can enjoy.”
Ivo Gerscovich, chief brand officer at SEGA, added: “Sonic the Hedgehog is a global entertainment icon that has captivated audiences since its video game debut in 1991. With over 1.14 billion game units sold and downloaded to date, an exciting feature film, a robust licensing programme and more, SEGA’s iconic hedgehog continues to surprise and delight audiences worldwide.
“We’re thrilled to partner with WildBrain, Man of Action Entertainment and Netflix to speed into this new, animated chapter in the Sonic franchise.”
Josh Scherba, president of WildBrain, said that the franchise is ideally suited to WildBrain’s capabilities and is “already inspiring great things” from the creative teams.
“We’ve witnessed first-hand the enduring popularity of this brand from the strong and steady global demand for our library of legacy Sonic series,” Josh commented. “We look forward now to bringing fresh and exciting Sonic content to fans both new and old.”
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