Somerbond has been working with MGA Entertainment on a new Bratz collaboration with ASOS.com.
The new partnership has seen the launch of an 18-piece capsule collection of clothing and accessories, showcasing the Bratz logo and the dolls in a series of patterns and prints.
Items include oversized t-shirts, tops, bikinis, skirts, sleepwear and bags.
We are very proud of this collaboration and collection – it perfectly encapsulates both the Y2K and nostalgic customers so has total broad appeal,” commented Eda Gumush, commercial manager at Somerbond. “The products span from knitwear to swimwear to accessories and are perfect for the upcoming summer months.”
The Bratz collaboration follows on from Somerbond’s successful 58-piece Smiley collection with ASOS, which launched earlier this year.
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