FMCG specialist, Solent Group has extended its long-standing partnership with TV personality Ferne McCann, renewing its deal for health and beauty ranges in the UK and Ireland for a further two years.
The extension builds on eight years of collaboration, during which time the company has successfully launched trend-driven beauty collections.
Solent has previously introduced a variety of nail and eyelash products with Ferne, with fresh designs set to land in leading UK retailers this spring. The partnership has also delivered a diverse selection of bath and body products including face masks, body butters, scrubs, body sprays and mists.
“Ferne’s passion for beauty and our expertise in creating innovative, high-quality products make this a perfect match,” commented Mel Beer, head of licensing at Solent Group. “With our capabilities spanning skincare, fragrance, bath & body and more, we’re excited to continue developing beauty solutions that resonate with consumers.”
Leisa Maloney, director of Host Talen Group, continued: “Our client Ferne McCann and all of us at Host Talent Group are delighted to continue our long-standing relationship with Solent Group. Having successfully worked with Solent for nearly a decade, we implicitly trust their creativity, quality and integrity in delivering ranges that fully align with our client and oIer first class products for the consumer. We very much look forward to this new chapter of working together.”
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