This ad will be closed automatically in X seconds.

Snowdogs auctions raise almost £600,000

Newcastle and Brighton art trail Snowdogs were auctioned for local charities.

The Snowdogs from the two art trails organised by Wild in Art and Penguin Random House in Newcastle and Brighton have raised almost £600,000 for local charities after going to auction.

The two auctions of the 100 decorated Snowdogs were held on Tuesday evening (December 6).

The Sage Gateshead hosted The Great North Snowdogs auction and raised £260,000 for St Oswald’s Hospice. The highest price paid in Newcastle was for Disco Dog, designed by mosaic artist Natalie Guy, which went for £9,200.

Meanwhile, the Snowdogs by the Sea were auctioned at the Brighton Dome Corn Exchange and raised £337,000 for Martlets Hospice. The highest bid was for Max by Sarah Arnett which raised an incredible £22,000.

Damian Treece, brand manager for Snowman Enterprises at Penguin Random House, commented: “Wild in Art has put together the most fantastic experience for the public to enjoy this winter.

“We are hugely grateful to everyone involved in the Snowdog art trails, from the artists who created such creative and distinctive sculptures, to the generous sponsors, the project teams at both hospices and the legions of volunteers and participants.

“We have been overwhelmed with the dedication and passion that everyone has shown to strive to raise as much money as possible for two very worthy and deserving causes.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
JeffBanksatSF500x500
 
Licensing has been one of the hot topics on the stages at Spring Fair over the past few days, with Laura Ashley, Jeff Banks, Licensing International, Fabacus, Nobody's Child, Products of Change and Laurence Llewelyn-Bowen among those sharing insights....
TotallySpiesnew500x500
 
Banijay Kids & Family has partnered with iconic Parisian café, Rookies, for an immersive Totally Spies experience....
AllieWilsonBlues500x500
 
Blues Group's Allie Wilson on an injection of new IP, the addition of its new dress-up department and anticipating a successful year....
SmileyKlepierre500x500
 
Deployed in five French shopping centres from February to July, the tour is looking to inspire visitors to adopt more environmentally friendly consumption habits....
SamWilde500x500
 
As the global master licensing agency, Rights & Brands will now look to amplify Sam's art, opening doors to opportunities with numerous licensing collaborations....
RozNowicki1800x600
 
Miraculous Corp's Roz Nowicki on a new era of Miraculous with new seasons, spin-off characters, special TV events, immersive digital experiences and a second animated feature film....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.