We chat to Moonpig’s Sarah-Jane Porter about the key trends of the moment.
‘Snackable content’ which has evolved from the vlogger generation is one of the key trends to watch in licensing, according to Moonpig.
Sarah-Jane Porter, head of licensing for Moonpig, also identified the ‘shero’ push for strong female role models when we caught up with her at the Licensing Awards product judging day.
Sarah commented: “There are three notable trends in licensing that I feel will continue to the end of the year that we will be reflecting.
“Firstly, there’s the whole ‘shero’ push of strong female characters. Not only is there Wonder Woman, but PJ Masks has a positive female role model, the Power Puff Girls and Miraculous among others.”
Sarah continued: “Then there is the ‘snackable content’ approach that has evolved from the vloggers generation, with the likes of Little Baby Bum and Oddbods catering for youngsters.
“Added to these two is the heightened attraction for collectability – with Shopkins, Tsum Tsum and Hallmark’s Itty Bittys part of this.”
This feature originally appeared in the autumn edition of Licensing Source Book. Click here to read the full publication.
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