Australian swimwear brand, Budgy Smuggler has teamed up with SmileyWorld for a fun new collaboration.
The collection features unique youth-orientated designs incorporating the distinctive Smiley icons, with one-pieces for women and girls and brief styles for men and boys.
The three designs include SmileyWorld Donuts (in brief and one-piece styles, plus a unisex bucket hat); SmileyWorld Gradient (in a brief style for men and a one-piece costume for women); and SmileyWorld Geometric ((in brief and one-piece styles, plus a unisex bucket hat).
“The new collaboration with Budgy Smuggler felt like a perfect fit,” commented Ross Wilson, chief product officer – fashion, at The Smiley Company. “This collection allows consumers to express who they truly are through fun and playful designs, with a healthy dose of humour. We’re thrilled to be working alongside a partner who champions personal expression, in the same way that we do.”
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