New collection launched in London’s Covent Garden and Carnaby Street.
The Smiley Company has joined forces with denim brand Lee Jeans for the launch of a new collection.
The separates range – which launched in Lee stores in London’s Covent Garden and Carnaby Street – includes t-shirts for men and women, featuring the Smiley x Lee Jeans collaboration logo mixed with classic patterns.
Other items available include shirts and shirt dresses.
As well as London, the collection is also available in Paris, Berlin, Antwerp, Amsterdam and Utrecht.
“After a very successful launch in Asia we are very happy to continue working with VF Corporation’s Lee Jeans brand,” said Nicolas Loufrani, ceo and founder of The Smiley Company. “It’s been a pleasure to collaborate with their teams and develop products.
“This range is very important for us as we keep on demonstrating to our fashion partners that the Smiley brand isn’t limited to jerseys.
“Following trending applications and designs we can create styles that resonate with today’s trendsetters on different textiles.”
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