This ad will be closed automatically in X seconds.

Smiley teams with Bershka on ‘phygital’ fashion collection

The Smiley brand has joined forces with fashion retailer, Bershka and fashion tech company, DressX on a new ‘phygital’ collection which can be purchased physically and digitally.

The physical range includes a matching loungewear set, t-shirts, crop tops, swimwer and accessories, as well as a specially created fragrance, reported The Industry.Fashion.

Meanwhile, the launch of Bershka digital ‘metalooks’ has seen the introduction of seven AR fashion pieces allowing the digital fashion community to browse and try on the collect first via DressX, which is a multi-brand store for digital fashion, clothes and accessories, NFTs and AR looks.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.