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Smiley takes to the catwalk at Milan Fashion Week

Collaboration with luxury brand Anteprima sees new 3D wirebag line unveiled.

The Smiley Company has teamed with luxury brand Anteprima for the launch of a unique Smiley winky 3D wirebag line at Milan Fashion Week.

Available for spring/summer 2019, the 3D ball-shaped ‘party perfect’ bags are handcrafted with wire cores, produced using techniques and design that have inspired Anteprima’s creative director – Izumi Ogino.

“We believe above anything, fashion should make you smile and feel good,” said Nicolas Loufrani, ceo of The Smiley Company. “We are pleased to continue our tradition of partnering with luxury brands like Anteprima to innovate and bring fun, fashion forward designs to consumers.”

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