Walton Brown is now acting as exclusive licensing agent for Smiley in Greater China.
The Smiley Company has secured a key new partnership in Asia – with Walton Brown coming on board as its exclusive licensing agent in Greater China.
Walton Brown is a part of The Lane Crawford Joyce Group, Asia’s premier fashion and brand management group. It also includes luxury department store Lane Crawford, fashion boutique Joyce, fashion footwear, handbags and accessories specialist Pedder Group and retail, brand management and distribution company ImagineX.
Walton Brown will now be tasked with continuing the growth of the Smiley brand in the region.
Currently, successful retail partnerships with partners such as Bestseller Group, C&A, MetersBonwe and VF Corporation have been driving growth in the region and increasing Smiley’s retail footprint in Greater China. In addition, pop-up stores with Liberation, and a longstanding promotional collaboration with MTRC, continue to build the visibility and profile of the brand.
Smiley ceo Nicolas Loufrani said: “I would like to express my heartfelt gratitude to the ceo of Smiley APAC, Danny Cheung and his team whom, along with our continued investments in trade and consumer marketing have contributed vastly to our past successes.
“Walton Brown will now provide a new platform for our development which shall take Smiley to the next level.”
Thomson Cheng, president of Walton Brown, added: “We are very excited to be partnering with Smiley to further develop the brand in this market. Happiness is seen as a major consumer lifestyle trend.
“The Original Smiley brand, being an iconic symbol of positivity with 45 years of heritage and track record working with the biggest brands and retailers around the world, we believe the brand has enormous potential to grow in this market.”
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