Brand secures retail partnership with licensee Daydreamer LA at iconic US department store.
Smiley is continuing to notch up the retail partnerships across the globe – it has launched a new collection with licensee Daydreamer LA at iconic US department store, Bloomingdales.
The ‘rock chick’ style collection features distressed over-dyed tanks with choker neck detailing, plus bold plays on the Smiley logo.
Smiley ceo Nicolas Loufrani commented: “We are very happy to see Smiley back at Bloomingdales with Daydreamer LA.
“Thanks to all our high-end collaborations, the Smiley brand is seen all over the world as a strong fashion icon.”
Since 2015, Smiley’s growing apparel footprint has helped the brand grow 31% at retail.
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