Attachment Licensing secures deal with fragrance and beauty company, Laurelle.
Lifestyle brand Skinnydip is branching into another new market with the launch of a hotly anticipated fragrance range.
Attachment Licensing has secured a deal with fragrance and beauty company, Laurelle to launch the signature perfume range.
The range will consist of three core eau de parfums, as well as spritzs and other supporting products. The scents and branding will capture the essence of Skinnydip – creating a playful line of perfumes to reflect the brand’s unique creativity.
Having wanted to break into the industry for a while, Lewis Blitz, Skinnydip co-founder, commented: “We have been constantly asked by our customers to create a Skinnydip fragrance and are proud to announce that we are now working with Laurelle to make this a reality.
“We have some really exciting packaging concepts that we are going to be developing for this range, but most importantly we will be creating the next ‘must have’ fragrance for the Skinnydip customer.”
Attachment Licensing’s Charlotte Clisby added: “This product is something that Skinnydip customers have been wanting to see in stores for a long time and it’s great to be able to deliver it to them – bringing Skinnydip to another new market.
“The partnership with Laurelle will ensure that the fragrance is of the highest quality and perfectly reflects Skinnydip’s brand.”
The line will launch in summer 2020.
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