This ad will be closed automatically in X seconds.

Sir Paul McCartney kicks off centenary celebrations for Rupert Bear

Remastered version of We All Stand Together due for release on limited edition specially shaped 7″ picture disc.

In celebration of Rupert Bear’s 100th anniversary, Universal Brand Development (UK) has partnered with Sir Paul McCartney to launch a remastered version of his 1984 Rupert-inspired song and animated film.

The remastered version of We All Stand Together by Paul McCartney and the Frog Chorus is due to release on limited edition specially shaped 7″ picture disc on November 6, 2020.

In addition, a fully restored Rupert and The Frog Song animated film will also premiere on YouTube. The short animated film was originally released in 1984 and saw Paul voice the character of Rupert. It also featured the voices of British TV icons June Whitfield (as Rupert’s mother) and Windsor Davies (Father Frog).

Released simultaneously with We All Stand Together, the film went on to become the biggest selling video of 1985 in the UK, earning Paul a Grammy nomination, as well as seeing him win an Ivor Novello Award for Best Film Soundtrack and picking up a BAFTA for Best Animated Short Film.

News of the new partnership has resulted in double page spreads in the Daily Star and the Daily Express among others, while it was also shared across Paul’s personal Instagram and Twitter accounts.

“We are thrilled and honoured to be working with Sir Paul McCartney on this fabulous re-release of a true classic song, kicking off the centenary celebrations,” Paul Bufton, vp consumer products EMEA at NBC Universal Brand Development, told Source. “With further partnerships from The Royal Mail, Egmont, Rainbow Designs and Carousel, 2020 is really Rupert’s year.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LuluWaitrose500x500
 
Following on from two successful collaborations, British brands Lulu Guinness and Waitrose are once again teaming up, this time for a Christmas gifting range....
SonicTopGolf500x500
 
SEGA is venturing into the golf entertainment space with its Sonic the Hedgehog franchise, teaming with Topgolf venues across the US and Glasgow....
TraitorsNotJust500x500
 
All3Media International has teamed with knitwear expert, notjust on the launch of a new hooded Christmas jumper, so that fans of The Traitors can show their festive allegiance....
AstonMartinPuma500x500
 
Exclusive collaboration capsules will feature limited edition fanwear and trend-forward collections....
job
 
Bulldog Licensing is looking to hire a licensing coordinator to provide support across all areas of the business....
TheGrinchPrimark500x500
 
Consumers can now find the largest ever Grinch collection in stores, while they can also relax in the Grinch’s green lair with a limited edition menu at six Primark café locations across the UK....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.