This ad will be closed automatically in X seconds.

Simon’s Cat marks 15-year anniversary

A raft of special content and products will be launched to mark the 15th anniversary of Simon’s Cat.

In March 2008, illustrator Simon Tofield uploaded his first ever video to YouTube… a self-taught animation project inspired by his beloved cat Hugh. That video – Cat Man Do – became a viral sensation, which 15 years later, has amassed 65 million views on that one film alone, and spawned a global brand that has enjoyed major success, from a catalogue of online content to gaming, publishing and consumer products.

To celebrate its success, this month, the brand will release a compilation of the very best classic films, reimagined in colour; launch a new Simon’s Cat website, with games, comics, films and more; offer an exclusive signed print of bespoke artwork by Simon Tofield; host a special Q&A session with Simon answering questions from fans on the official social channels; trigger a custom 15th anniversary merch drop including free giveaways; and later this year, release an exclusive set of 15th anniversary pins.

“It is wonderful to mark this milestone with special products that the fans will love,” commented Alice Bernardi, director, international brand licensing at Banijay Brands. “The instantly recognisable, iconic animation, coupled with a huge social following makes Simon’s Cat a very strong and desirable IP that works incredibly well across all corners of the licensing industry.”

Simon Tofield, creator of Simon’s Cat, continued: “It brings me immense joy and privilege to be celebrating 15 years of Simon’s Cat. We have grown from a single animation into a global brand with a fantastic and supportive community of fans all around the world. I can’t wait to see what the next 15 years bring for our global superstar feline.”

The brand – which is part of Banijay UK – now has over three billion online views and 21 million fans across TikTok, YouTube, Facebook, Instagram and Twitter.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.