This ad will be closed automatically in X seconds.

Silverstone revs up with In Phase International

Range of car care products due to launch in 2017 as licensing drive ramps up.

The licensing programme for the home of British motor racing – Silverstone – is revving up, with Blonde Sheep confirming that In Phase International has signed up.

The company has inked a deal for car care, which will be launching in early 2017.

The range includes additives, screen wash, car cleaning and dash cams. It will be sold through retailers including petrol stations, grocers, auto specialists and distributors.

Blonde Sheep confirmed it was on board earlier this year to help build the licensing programme for Silverstone.

The aim is to develop a range of performance products that incorporate Silverstone’s attributes of ‘drive, passion, focus and speed’.

Products will aim to ‘inspire and aid performance’ through fabrics, design, material and ingredients.

Natasha Dyson, managing director of Blonde Sheep Licensing, said: “In Phase International’s experience in this area, and their enthusiasm to create a broad range of quality products, makes then the ideal partner for Silverstone.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.