Signature Publishing has partnered with Hasbro to publish a new magazine based on the preschool hit, PJ Masks.
The new title – which is backed by promotions on TV channel, Tiny Pop – aims to reflect and replicate the success of the show, which looks to empower preschoolers to discover their hidden talents and inspire individuality and imagination.
Educating through entertainment is at the core of every page, with storytelling, sticker activities, colouring and puzzles all included. The first issue is a 3D special with lots of activities for readers to unlock as they go through the pages, using the unique 3D viewer gift. In addition, there are 18 PJ Masks toys to be won.
“We’ve had a long established and highly successful relationship with Hasbro, so we’re absolutely delighted to be partnering them again with PJ Masks,” commented Amanda Clifford, editorial director at Signature Publishing. “PJ Masks is such an inspiring and fun brand for young children, with so many toys and episodes to watch.
“And of course, it comes not only with the might of Hasbro behind it, but eOne too – home to so many iconic preschool properties. There are loads of exciting plans for PJ Masks, so it’s wonderful to be part of them and to take over publishing the stand-alone magazine.”
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