Shaun the Sheep takes Japan by storm

Attendance at new themed play park in Osaka 30% higher than original predictions.

Aardman Animations’ Shaun the Sheep brand is continuing to win over fans in new territories – with Japan and China the latest to report success stories.

The new family farm themed Shaun the Sheep indoor play park in Osaka – which opened in December as part of a major shopping complex – is currently seeing attendance 30% higher than original predictions.

In addition, there has also been a 60% increase between the first and second month.

The retail spend is also currently 110% above the predicted capita per spend.

Further plans for Japan are afoot for later in the year, including an art trail and exhibitions.

Meanwhile, the Shaun the Sheep stage show – Save the Tree – has opened in China to a sell out audience of 1,000.

The show will tour China for the next two years, taking in cities including Beijing and Shanghai.

The musical theatre show launched in 2011 and toured 34 UK venues. A new show followed, rolling out in the Middle East in 2014, as well as embarking on a successful tour of GCC states including Egypt, Saudi Arabia and Qatar.

MORE NEWS
Horrible Histories
 
Rocket Licensing, the licensing agent in the UK and Eire for the popular award-winning children’s history brand Horrible Histories (published by Scholastic), has announced a new Horrible Histories experiential partnership with Leeds Castle in Kent....
Bellas_SaraMiller
 
Sara Miller of Sara Miller London explains why the brand supports the Brand & Lifestyle Licensing Awards....
Bluey
 
Maurizio Distefano Licensing, Italian agent for the BBC Studios’ property Bluey, has announced a busy start to 2025 for the popular animated hit as the Bluey licensing programme continues to grow and production gets under way on the first-ever Bluey feature film for cinemas....
Hello Kitty
 
Sanrio has announced the launch of dedicated Hello Kitty and Friends YouTube channels in Hindi, Tamil, and Telugu. Fans can now enjoy their favourite episodes and special content in their preferred language, making Sanrio’s popular characters more accessible to audiences across India and beyond....
Taiwan
 
This year, Taiwan is making its first-ever appearance at the Bologna Licensing Trade Fair/Kids (BLTF/K), presenting a selection of established and emerging IPs to the European market....
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.