Aardman has revealed a new festive partnership between luxury department store, Fenwick and Shaun the Sheep.
Yesterday (7 November) saw the Fenwick Newcastle store unveil its much-anticipated Christmas window theme, with the event live streamed on Facebook to a global audience. Viewers tuned in from as far afield as Australia, New Zealand, Canada and the US.
Running across the eight windows of the Northumberland Street store frontage, the exclusive story depicts a festive Mossy Bottom Farm where Shaun the Sheep and his flock live.
Christmas is coming and Mossy Bottom Farm is covered in ice and snow. Shaun the Sheep’s seasonal excitement turns to dismay when a farmhouse raid to get a bigger stocking for the flock accidentally leads to Timmy, Shaun’s cousin and the only lamb in the flock, going missing. Follow Shaun’s adventure to get Timmy home before he becomes someone else’s present.
The window display will be in place until the end of December.
In celebration, the partnership with Fenwick also includes special edition Shaun the Sheep gift items. These include a limited edition Shaun the Sheep x Fenwick Christmas bauble, a personalised Shaun the Sheep Bedtime Stories book, a 24 Sheeps to Christmas activity book and Shaun the Sheep plush toys in various sizes among other collectable pieces.
Fenwick Newcastle’s Santa’s Rooftop Cinema will also be screening an exclusive Aardman film – Aardman Classic Cinema – on selected dates from Thursday 11 November to Thursday 23 December.
“Every year our Christmas window reveal is the highlight of the Fenwick calendar and this year we are thrilled to have partnered with Aardman to give audiences a glimpse into the new Shaun the Sheep Christmas special,” commented Mia Fenwick, director at Fenwick. “It feels very fitting to partner with the legendary British animation studio on the eve of the 50th anniversary of our Christmas windows.”
Richard Beek, producer at Aardman, added: “It’s a real honour to see moments from our latest Shaun the Sheep film – The Flight Before Christmas providing the inspiration this year’s Fenwick Christmas windows. We are extremely proud of the film and to be able to share it with everybody in such unique and special way is fantastic, I’m sure everyone will love the windows as much as we do.”
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