Shaun the Sheep and EMU Australia have unveiled an exclusive new collaboration, which aims to blend ‘Australian design with British charm’.
The two brands have joined forces to create an exclusive collaboration that brings together the world’s favourite woolly sheep with a range of cosy products, billed as being perfect for little feet.
The Woolmark Company – a globally recognised authority on wool – has endorsed the collaboration, highlighting the significance of the natural, sustainable and versatile material that is a cornerstone of both EMU Australia and Shaun the Sheep’s appeal.
“We are proud of our longstanding relationships with EMU Australia and Shaun the Sheep,” commented Stephen Feighan, general manager grower services and market intelligence at The Woolmark Company. “Underpinning this collaboration is an enduring commitment to quality, backed by the Woolmark Company’s globally recognised authority in wool from farm to finished product.”
Rachael Peacock, senior brand manager at Aardman, continued: “We are excited to partner with EMU Australia for this special collaboration. The synergy between Shaun the Sheep and EMU’s commitment to quality and craftsmanship is evident in every piece of this collection. We believe fans of both brands will appreciate the unique blend of comfort and character that this collaboration brings.”
The Shaun the Sheep x Emu Australia collaboration will launch in stores from 15 July.
It is the latest partnership to join the Shaun the Sheep One Farm initiative which represents issues around the environment and sustainability in a fun and engaging way for families. Successful partnerships to date include Natural England’s Countryside Code, The National Forest, Willsow Plantable Books and VegPower, with further brand collaborations to be announced later this year.
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