Second indoor play park and new café open in territory to further grow brand.
Two new Shaun the Sheep attractions have opened in Japan, further helping to expand the reach of the brand in the territory.
Following on from the success of Shaun the Sheep Family Farm in Osaka, a second indoor play park for families has opened its doors in Eastern Japan to coincide with the grand re-opening of The Mall in Sendai Nagamachi.
The park contains Shaun’s Climbing Hill where kids can climb, slide and play, big soft block puzzles and educational wooden toys at the Shirley’s Puzzle area, a stage show area where children can ‘meet’ and get active with Shaun, as well as Timmy’s Marche and Timmy’s Toddler Zone.
The opening of the play park comes just weeks after a permanent Shaun the Sheep Sunday Brunch café opened in Tokyo.
The café, located in Kichijoji Parco, originally launched as a themed pop-up in celebration of Aardman’s 40th anniversary in 2016. It has now become a permanent restaurant following an unprecedented number of customers visiting the café, resulting in a 180% uplift in sales during its original opening.
Fans can enjoy Shaun the Sheep character inspired dishes and seasonal menus alongside special Shaun the Sheep Sunday Brunch products including mugs, tote bags, notebooks and tea bags.
Both attractions were developed in partnership with Tohokushinsha Film Corporation, which represents the studio in Japan.
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