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Severance consumer products on the way after IMG appointment

Emmy Award-winning breakout series Severance is set to captivate its devoted fanbase with a wide ranging slate of consumer products in 2023 after appointing IMG as its exclusive global licensing representative.

Since premiering on Apple TV+ in February 2022, the Ben Stiller-directed sci-fi thriller has become a global hit and has also been a favourite during awards season picking up eight wins and more than 50 nominations, including 14 Primetime Emmy nominations.

As production kicks off on its highly anticipated second season, IMG will develop a range of eclectic products designed to evoke the show’s distinctive and thought-provoking narrative as well as its original aesthetic.

“We are excited to extend the Severance experience off-screen with a variety of new products inspired by the series’ creativity and innovation,” commented Noah Greenshner, evp television development and production at film and TV studio, Fifth Season. “Along with our partners at IMG, we can’t wait for fans around the world to take their connection to the show, this unique world, to the next level.”

Bruno Maglione, president of licensing at IMG, continued: “Severance is one of the most exciting and gripping shows of recent times. We look forward to collaborating with Fifth Season to engage Severance viewers beyond the screen with a merchandise program that brings the show’s principal themes to life in original products.”

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