Sesame Workshop has named The Business Hub Group as its licensing agent in Brazil.
The Business Hub Group will manage consumer products, special activations and retail events for the classic brand in the territory.
“For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and families with iconic characters and shows and outreach in communities,” commented Polo Valdes, senior director for Latin America at Sesame Workshop. “Sesame Workshop’s mission is to help children everywhere grow smarter, stronger and kinder, and we’re excited to collaborate with The Business Hub Group to give fans more of Elmo, Beto, Come-Come and all their friends.”
Fanny Salazar Mourré, head of brand extension at The Business Hub Group, continued: “Vila Sésamo has been an integral part of children’s everyday lives, encouraging playful learning for multiple generations. With our proven track record of success in the region, we are proud to team up with Sesame Workshop to create more unique opportunities for fans to enjoy Vila Sésamo.”
Paulo Ferreira will lead the team as it develops Vila Sesamo’s brand strategy.
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