This ad will be closed automatically in X seconds.

Sesame Street reveals new touring live shows

Deal inked with Feld Entertainment to develop new productions in the US.

Sesame Workshop has secured a new partnership with Feld Entertainment, which will see the company develop new touring Sesame Street live shows in the US.

The first production under the new deal is due to launch in October 2017. The current Sesame Street Live! tour will continue through to July 2017.

Feld Entertainment will build and rehearse Sesame Street shows at its own studios,with 50,000 square feet of rehearsal space and on-site design and fabrication. The team will also handle local marketing and sales plans to expand the brand and leverage widespread arena and theatre relationships to increase the Sesame Street footprint throughout the US.

In addition, Feld will develop a line of consumer products to enhance the live experience.

“We are excited to partner with a company as dedicated to children’s learning as Sesame Workshop and to join their mission to help kids grow smarter, stronger and kinder,” said Alana Feld, executive vice president of Feld Entertainment.

Scott Chambers, svp and general manager, North America media and licensing at Sesame Workshop, added: “We’re thrilled to collaborate on bringing the laughter and learning of Sesame Street to kids and their families in a brand new way.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
NikeNFL500x500
 
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised to further elevate its partnership....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.