New collections see brand further expand its fashion and lifestyle offerings.
A number of new apparel collaborations for the Asian market have marked the next phase in Sesame Street’s fashion and lifestyle expansion.
Characters from the brand – which is approaching its milestone 50th anniversary – appear on a number of new collections from some of the region’s most dynamic fashion labels.
Premium casualwear brand Lalabobo has introduced a capsule collection into its 200+ stores in China. The collaboration features pieces for women and children including sweatshirts, sweaters, bomber jackets, jeans, down garments and dresses.
Meanwhile, Hong Kong-based retailer B.Duck will launch graphic t-shirts, sweatshirts and pants among other lines for adults and children later this month.
Shanghai-based fashion label TYAKASHA will introduce a new collection of Sesame Street apparel and accessories including lunch boxes, umbrellas and mobile phone cases via its online shop.
Finally, :Chocoolate will debut a line of Sesame Street t-shirts, hoodies and tote bags this month in Hong Kong, Macau, Taiwan, China, Singapore and Canada.
“We’re able to reach our fans in ever-expanding ways with exciting new Sesame Street content and products fueled by the power of partnerships,” said Ed Wells, svp and head of international media and education, Sesame Workshop.
“Collaborating with these top fashion labels allows our brand to continue expanding and growing as we approach our landmark 50th anniversary.”
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