Mad Beauty’s Trevor Cash on exciting times ahead with new launches, licences and new properties.
LicensingSource.net catches up with a selection of licensees across a number of categories to find out their expectations for summer trading, how sell-through is going in their respective sectors, concerns and what they are most looking forward to as Q3 approaches.
Today: Trevor Cash, director, Mad Beauty.
“Our expectations are optimistic based on the positive start we’ve had so far this season. We’ve onboarded new retailers and existing retailers are expanding their selections. This trend indicates a growing market, and we anticipate this growth to continue throughout the summer months.
Sell-through in our sector is showing resilience despite ongoing economic challenges. Historically, we’ve observed that well-designed products offering quality and good value tend to perform well under these conditions. People continue to buy gifts all year round and, in our sector, gifts have a significant feel-good factor that contributes to impulse purchases, which is a benefit for us.
“It’s an exciting time for us with new launches, licences and new properties coming into play. Entering Q3, we would like to be in a situation where our new product lines have been well received, generating buzz and excitement among our customers.”
This feature originally appeared in the summer 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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