This ad will be closed automatically in X seconds.

Seekers Games to debut new licensed line at Toy Fair

Company will be showcasing Ben & Holly’s Little Kingdom Starter Set at next week’s event.

Seekers Games is gearing up for the debut of a new product line at next week’s UK Toy Fair (which takes place at London’s Olympia from January 21-23).

The company will be showcasing its new Ben & Holly’s Little Kingdom Starter Set, in addition to its original Seekers products on its stand.

The company’s Sarah Le Marquand told sister title PreschoolNews.net that the show was key when it came to extending its distribution network, attracting more retailers and generally gaining further exposure for Seekers.

“Toy Fair essentially offers us a unique opportunity to network within the toy industry. One year in, we have considerable nationwide distribution channels with great return custom,” Sarah commented. “We now want to share our journey to date and get more retailers on board. Our 2020 target is to extend our reach into more national retail outlets.”

Sarah continued: “The show has evolved in its recognition and support of licensed toy lines. The Greenhouse Area offers affordable opportunities for start-up companies, such as ourselves – enabling new businesses to showcase their innovations. The Content Creator Zone is a nod to the growing importance of influencers and vloggers.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.