National Hunger Awareness Campaign to launch on July 14 in partnership with Feeding America.
The Scooby-Doo brand is looking to ‘Doo Good’ this summer in the US, teaming up with pop culture retailer BoxLunch and Feeding America for a new social responsibility initiative.
A national hunger awareness campaign will begin on July 14, with the launch of Scooby-Doo inspired merchandise at BoxLunch – including an exclusive flocked Scooby-Doo Funko Pop which donates ten additional meals for each one sold.
Other highlights from the Scooby-Doo ‘Doo Good’ assortment of apparel, accessories and novelty gifts include matching adult and toddler tie dye tees with Scooby snack embroidery; 2-pack collectors enamel pin sets featuring Scooby, Shaggy and show catchphrases ‘Zoinks!’ and ‘Ruh-Roh’; a Mystery Machine crossbody bag by designer Danielle Nicole; and a woven tapestry throw of the Scooby Gang in the iconic Mystery Machine.
Continuing the celebration, the US Postal Service will honour Scooby-Doo with an official ‘First Day issue’ dedication ceremony, releasing the first ever USPS Forever Scooby-Doo stamp to highlight the initiative.
The Scooby-Doo Doo Good year-long initiative kicked off in April with a first focus on ‘Save the Environment’ timed to Earth Day.
Its aim is to shed light on the fight against hunger this summer and will focus on animal welfare in the autumn.
“We are so proud of what our Scooby-Doo Doo Good social responsibility initiative is doing around the country to help create change,” said Josh Hackbarth, vp franchise management and marketing at Warner Bros. Consumer Products.
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