This ad will be closed automatically in X seconds.

Science Museum teams with Selfridges in Christmas run up

Host of free live science experiences taking place at Bond Street store on December 14-15.

The Science Museum Group’s Outreach team will be heading to Selfridges this December, hosting a number of free live science experiments at London’s Bond Street store.

Taking place on December 14-15 in the department store’s fourth floor toy shop, the collaboration will put a science twist on the traditional Christmas shopping experience.

Visitors to the store will be able to see a range of experiments performed live by the Outreach team which feature dry ice, giant bubbles and rockets, as well as watch demonstrations of the Science Museum’s licensed products.

These include a Make Your Own Crystal Set, Chemistry Lab, Microscope and Slimy Laboratory, all from licensee Clementoni.

“We’re thrilled to be showcasing live science experiments at Selfridges this year,” said Zuzi Wojciechowska, senior account manager, brand licensing at the Science Museum Group. “It’s such an iconic and magical location, especially before Christmas, and our fantastic Outreach team’s science demos will be equally jaw-dropping.”

Zuzi continued: “Inspiring audiences to engage with science is at the heart of the Science Museum Group’s mission, and our licensed products and Outreach visits help us to achieve this outside of our five museums.

“It’s a great example of in-store theatre and a unique offering that only the Science Museum Group can provide.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.