The Science Museum Group has launched a new STEM (Science, Technology, Engineering and Maths) badge for licensed toys and games as part of a refresh of its packaging guidelines.
The Science Museum Group’s new STEM badge aims to offer an unrivalled recommendation for science-based products, highlighting toys and games that encourage learning through play.
The Science Museum Group’s five museums welcome millions of people each year to discover fascinating stories of scientific and technological achievements, with over three million people visiting the Science Museum alone in 2023/24, including one million children visiting with their schools or families.
The Science Museum has a long history of engaging children with science through play, from the opening of the first Children’s Gallery in 1931 to igniting the curiosity of more than two million visitors in its interactive Wonderlab gallery, which opened in 2016. Further Wonderlab galleries have followed, opening at the National Science and Media Museum in Bradford and, most recently, at the National Railway Museum in York.
The Science Museum Group’s expertise in engagement with science through play inspired the creation of the new STEM badge, which will provide families with a reassuring mark for toys and games that encourage children to learn about STEM while they are having fun.
“Our mission is to inspire futures, and by engaging children with science through play in our brilliant exhibitions and fun interactive galleries, we can help inspire future generations of scientists, inventors, engineers and technicians,” commented Laura Southall, head of learning at the Science Museum. “With our new STEM badge, parents, carers and educators can see the Science Museum Group’s strong passion for learning through play also underpins the design of these STEM-branded toys, which will bring joy and ignite curiosity in the many children who play with them.”
Amy Harbour, head of licensing and commercial partnerships at the Science Museum Group, added: “We are keen to partner with licensees and manufacturers to develop fun toys and games, each with educational elements rooted in STEM principles. For licensees, working with the Science Museum Group offers a unique opportunity to make products which stand out thanks, in part, to the new STEM badge mark of recognition from a trusted British institution.”
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