Schwartz has partnered with home cook, TV chef and author, Nadiya Hussain, to launch a new range featuring nine products including recipe kits, mixes and seasonings.
All products in the range have been carefully co-created with the TV chef herself and are set to spice up the recipe kit category with big flavours and affordable RRPs.
Retailing from £1.19 to £3, the range includes recipe mixes for Kicking Chicken Kebabs, Punchy Chicken and Rice and Smoky Meatball Stew; recipe kits for Kicking Kebabs, Punchy Rice Bowl and Tangy Tacos; plus seasonings including Paprika, Garlic and Parsley, Mango, Lime and Coriander and Bell Pepper, Oregano and Garlic.
Each pack also includes a helping hand from Nadiya through a QR code which activates cook-along videos, making the range even more accessible, regardless of cooking confidence or skill.
“Our partnership with Nadiya has allowed us to not only introduce a delicious range to the market but also empower home cooks with the assurance to cook a little more often,” commented Chris Nelson, vp marketing at McCormick. “This launch is just the beginning of an exciting pivot for Schwartz. Together, through our partnership with Nadiya we will create exceptional experiences for our consumers to find joy and confidence in their kitchens through the trusted flavour of Schwartz.”
Ava Myers, buying manager at ASDA, continued: “We’re delighted to offer the Nadiya x Schwartz range of recipe kits, mixes and seasonings exclusively at ASDA this month. Our shoppers are always looking for ways to make mealtimes more exciting so this partnership is the perfect fit. We are looking forward to seeing the products in store and online.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
