Company to launch Molang publishing programme in the territory from autumn 2017.
Millimages’ Molang brand is building up a profile in the US, confirming this week at Licensing Expo that Scholastic is on board to grow the publishing programme.
The company will launch its Molang publishing line from this autumn in the US, kicking off with eight sticker storybooks.
This will be followed up in 2018 with board books, readers and novelty books.
The deal was secured by Licensing Works, the brand’s licensing agent for the US market.
Leslie Levine, owner of Licensing Works, commented: “We are thrilled with the top-tier licensees across all key product categories that have joined the Molang merchandise licensing programme.
“Adding Scholastic is significant since one out of every three children’s books sold in the US is sold by Scholastic with an outstanding penetration into classrooms, adding to Molang’s already deep demographic reach.”
Lynn Smith, director of global licensing at Scholastic Trade Publishing, added: “We are pleased to be adding Molang, an adorable preschool program, to our publishing programme of licensed brands. Molang’s messages of happiness, friendship and mutual respect are a perfect fit for Scholastic.”
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