Italian lifestyle brand reveals limited edition range at Milan Fashion Week.
Hello Kitty was one of the stars of Milan Fashion Week, with Italian lifestyle brand Save My Bag launching its new limited edition collection featuring the character.
The capsule collection of bags and accessories reimagines the brand’s ‘it’ pieces in three different pop and modern/fashion prints.
These are the Iconic Hello Kitty, Comics Red and Comics Blue, which are inspired by the character’s Japanese roots.
Hello Kitty herself was the special guest at the launch event in Save My Bag’s flagship store on Via Manzoni. The debut welcomed some of the trendiest influencers including Paola Turani, Alice Perrella, Alice de Togni and Erika Barbato.
The collection is available now in more than 30 flagship stores in Italy and abroad, selected concept stores around the world and online.
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