Sarah Ward steps down as ceo of the Giftware Association

Sarah Ward has stepped down as ceo of The Giftware Association, with Tom Jones, ceo of parent organisation British Allied Trades Federation, becoming interim ceo.

The GA said the move is “creating a pivotal opportunity to move the association forward” adding that BATF ceo Tom stepping in is “ensuring continuity and supporting the GA’s mission to serve its members during this critical time”.

Sarah (pictured above) has been ceo of the industry association since 2015, and before that was a director at Penny Kennedy, the gift packaging company now owned by Swan Mill alongside Ling Design, Great British Card Company and The Gifted Stationery Company.

A statement, issued on 16 January by the GA, acknowledged Sarah’s achievements and commitment during the last nine years since she has headed up the trade association.

“The GA would like to extend its gratitude to Sarah for her leadership and the valuable contributions during her time as ceo. We wish her all the best in her future endeavours and are grateful for her dedication to the association and the wider giftware sector.”

The GA – which also runs and owns the Gift Of The Year Awards – said its new “strategic vision” is designed to foster innovation, inclusivity, and sustainability across the sector, positioning the association to better serve its members and support the growth of the giftware industry.

The statement added: “The giftware industry is undergoing significant change, with new opportunities and challenges emerging daily. At this critical juncture, the GA remains committed to its mission of providing resources, connections, and advocacy to help members thrive in a competitive global marketplace.”

Elaborating on Tom Jones’ skillset the statement details how he “has a wealth of experience in supporting trade associations. His strategic vision and expertise in the sector will ensure that the GA continues to deliver on its mission while navigating this important transition.”

Interim ceo Tom said he is “honoured” to step into the role, adding: “The industry faces numerous challenges, but I am confident that with The GA’s renewed focus on inclusivity and innovation, we can continue to support our members and ensure that the association remains at the forefront of the giftware sector.”

The GA’s chair Mark Jones, who is commercial director at Gisela Graham, said the association was “incredibly grateful” to Sarah for her leadership and “significant contributions”.

He added: “As we move forward, we are excited to have Tom step in as interim ceo. His extensive experience and leadership within trade associations will ensure a smooth transition and continued focus on our strategic goals.

“We remain committed to our mission of supporting the giftware sector, driving growth, and enhancing inclusivity as we evolve with the changing industry landscape.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.