Saracens rugby club has expanded its existing deal with Castore, extending its role as official technical partner and also welcoming it as its official retail partner.
The multi-year extension – which shows the strength of the partnership and relationship between the two organisations – will see a number of changes in the retail operation moving forward.
With five sell outs during the 2023/24 campaign and over 170,000 fans packing in to home matches across the year, this is a time of significant growth both on and off the pitch at StoneX Stadium.
Saracens was one of Castore’s first ever sports partnerships and its first rugby partner. Castore now works with some of the biggest brands in global sport including Rangers FC, Red Bull Racing, McLaren F1, England Cricket and Andy Murray.
Saracens’ new retail website – which will be managed by Castore – launched last week, with the launch of the new travel and training range due to follow soon after, in preparation for the brand new home and away kits being released in the next few weeks. The away kit colour scheme and design was chosen by Saracen’s supporters in a poll last season.
For the 2025/26 season, pupils from the Saracens High School will be designing a limited edition kit.
“Our relationship with Castore is constantly evolving and we are always impressed with their commitment to improving year on year with their vast catalogue of partnerships,” commented Mark Thompson, ceo at Saracens. “The players and fans always have nothing but positive feedback and we are very excited to see the relationship develop over the coming years.
“It is very important for us to align with a company that understands our audience and also the wider rugby audience, so we are delighted to extend our partnership with Castore.”
Tom Beahon, co-founder of Castore, continued: “We are so excited to be renewing and extending our fantastic partnership with this incredible rugby club. We have loved working with them over the last few years and today’s announcement further validates both our strategies to build amazing brands, grow our awareness and provide the ultimate fan experience. We look forward to launching their new retail website ahead of more seasons of success both on and off the field.”
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