Gorjuss collection being launched this week at Licensing World Russia trade show.
Santoro has appointed Pullman Licensing to act as its representative in Russia and CIS countries, further expanding its brand footprint.
Following on from the deal, the company’s Gorjuss collection is being launched in Moscow this week at the Licensing World Russia trade show (which runs until March 2).
“Pullman is one of the strongest licensing agents in Russia,” noted Jo Campbell, general manager of Santoro. “For us, it is important to work with agents who appreciate the quality and positioning of Gorjuss, as we see great potential in the Russian market.
“We are confident that Pullman is the right partner to help us expand our portfolio and nurture the interest already shown from Russian licensees.”
Ksenia Bogatyreva, head of marketing at Pullman Licensing, added: “Russia was missing a beautiful brand for girls and ladies and this is what Santoro can bring, with its amazing and diverse art collections.
“Gorjuss is already a desirable collection in Europe, so now is the perfect time to invite Russia to enjoy the brand.”
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