In celebration of its 50th anniversary, Hello Kitty recently partnered with the Téléthon 2024 to help fund research on rare diseases.
Hello Kitty was a featured guest on the Téléthon TV show, which aired live on France Télévisions on 29-30 November.
During the show, Hello Kitty appeared alongside other notable guests including singer Mika, the official patron of this year’s Téléthon, and the Téléthon Gaming e-sports teams, such as Solary.
To maximise fundraising efforts, Sanrio and its partners introduced a number of charitable initiatives to engage fans and supporters.
These included the Great Téléthon Raffle with prizes including Candy Kitten, a one-of-a-kind resin sculpture created in collaboration with French artist Jo Di Bona and the Leblon Delienne workshop to mark Hello Kitty’s 50th anniversary; Hello Kitty x Solary Esports merchandise, with fans about to purchase a limited edition t-shirt featuring the character in a gaming design; plus Hello Kitty plush toys, with portion of the sales from each plush will be donated to the AFM-Téléthon.
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