Sandbox partners with The Smurfs on new learning app

Sandbox Group – the London-based group operating a network of learning businesses – is partnering with IMPS for a deal which will see the development of a new educational app featuring The Smurfs.

The app – The Smurfs: Educational Games – will be aimed at 3-7s and will be developed by Edujoy, which specialises in developing educational mobile games for children of all ages. The Spain-based company has over 100 educational games under its belt, collaborating with the likes of Masha and the Bear and Hello Kitty.

Its apps have been downloaded over 600 million times around the world.

The new Smurfs children’s app will consist of 10 mini games covering a range of different learning areas that aim to develop creativity, number recognition, hand-eye coordination, memory, attention skills and more. It will include activities such as painting, music, puzzles, numbers and counting, mazes, plus classic games like dominoes and word search.

It will be available for iOS and Android in Q4, coinciding with the 65th anniversary of The Smurfs.

At launch, the app will be available in five different languages: Spanish, English, French, Italian and Portuguese.

The deal was brokered by licensing agency and consultancy, bRAND-WARD.

“We are very proud about this collaboration with Sandbox,” commented Véronique Culliford, president of IMPS/LAFIG. “This is a great opportunity to connect with parents and kids in an educational and fun way. There is no doubt kids will love playing and learning with the Smurfs.”

Abhi Arya, president of Sandbox Gaming, continued: “We are chuffed about the opportunity to create an exciting new app to mark the 65th anniversary of The Smurfs and to bring to kids around the world the charm of the little blue characters through a range of fun games.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
JackHendyRHS500x500
 
We find out more about Royal Horticultural Society's licensing development executive....
SamBillinghurstBrown500x500
 
We find out more about Retail Monster's licensing and retail associate....
TheWiggles500x500
 
Following a strong upturn in business performance - including new strategic partnerships and internal team advancements - the group continues to build momentum across Australia and global markets....
NatGalleriesScotlandLOGIC500x500
 
Based in Tokyo, LOGIC designs and sells apparel and accessories throughout Japan, China and Taiwan in stores such as United Arrows, Beams and Urban Research....
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.