Sandbox partners with The Smurfs on new learning app

Sandbox Group – the London-based group operating a network of learning businesses – is partnering with IMPS for a deal which will see the development of a new educational app featuring The Smurfs.

The app – The Smurfs: Educational Games – will be aimed at 3-7s and will be developed by Edujoy, which specialises in developing educational mobile games for children of all ages. The Spain-based company has over 100 educational games under its belt, collaborating with the likes of Masha and the Bear and Hello Kitty.

Its apps have been downloaded over 600 million times around the world.

The new Smurfs children’s app will consist of 10 mini games covering a range of different learning areas that aim to develop creativity, number recognition, hand-eye coordination, memory, attention skills and more. It will include activities such as painting, music, puzzles, numbers and counting, mazes, plus classic games like dominoes and word search.

It will be available for iOS and Android in Q4, coinciding with the 65th anniversary of The Smurfs.

At launch, the app will be available in five different languages: Spanish, English, French, Italian and Portuguese.

The deal was brokered by licensing agency and consultancy, bRAND-WARD.

“We are very proud about this collaboration with Sandbox,” commented Véronique Culliford, president of IMPS/LAFIG. “This is a great opportunity to connect with parents and kids in an educational and fun way. There is no doubt kids will love playing and learning with the Smurfs.”

Abhi Arya, president of Sandbox Gaming, continued: “We are chuffed about the opportunity to create an exciting new app to mark the 65th anniversary of The Smurfs and to bring to kids around the world the charm of the little blue characters through a range of fun games.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.