Sambro has extended its licensing partnership with Cloudco Entertainment to grow its Care Bears Baby range.
The company has worked closely with Cloudco since 2020, and the new deal will see the two collaborate to launch and distribute an extensive collection of plush and baby activity toys.
The Care Bears Baby infant activity toy range will comprise tummy rollers, activity cubes, activity spirals, storybooks, comforters, bag clips, plus an interactive sensory Care Bear. All products will feature classic Care Bears characters including Bedtime Bear, Cheer Bear, and Funshine Bear.
An extended range of plush toys including Care Bears My First interactive sensory plush and two new Care Bears characters for 2024 – Good Luck Bear and Love-A-Lot Bear – are also planned under the new agreement.
Suitable from birth through to preschool, Care Bears My First products have been designed to help little ones develop fine motor skills, promote role play and parent-child interactions, and stimulate imaginations. The range features a variety of sensory and discovery elements such as rattle tummies, plus a variety of textures and sounds to keep inquisitive babies and toddlers entertained.
The new plush toys will sit alongside the existing range of 30cm and 50cm Care Bears Baby Plush which feature a range of traditional characters including Cheer Bear, Wish Bear, Bedtime Bear, Share Bear and Funshine Bear. Each plush has its own unique colour, belly badge and rattle inside.
“This is an exciting partnership for Sambro and it follows on from a successful launch of our initial plush range for Cloudco’s Care Bears Baby franchise,” commented Clare Rix, brand and licensing director at Sambro. “When we renewed our partnership with Cloudco, we saw an opportunity to strengthen our ‘from birth’ offering, following the success of our Cosatto baby development range which launched last year.
“Throughout the creation of the baby activity range, we’ve been careful to ensure the products place the need and development of babies at their heart, helping to inspire educational and developmental play.”
Clare continued: “The Care Bears brand resonates with those of all ages as those who grew up with the brand more than 40 years ago, who are now introducing the beloved characters to their children and grandchildren, and we wanted to ensure it captures the heart-warming moments and magical memories for years to come.”
Charlotte Payne, director of international licensing at Cloudco Entertainment, added: “Our collaboration with Sambro has been a journey of shared growth, particularly with the Care Bears Baby plush line. Their recent contributions have truly resonated with us, displaying not just expertise but a genuine embrace of our vision to craft toys that are not only fun but also bring joy and inspire happiness in infants’ lives.
“Our new baby activity range is a first to market for us and we are excited to reach new audiences and create Care Bears fans from birth.”
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