Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.
Today: Ben Lowe, account manager, Roy Lowe & Sons.
“Thankfully for us, demand for socks has remained strong throughout the period, and with the reopening of all bricks and mortar, we are seeing signs of a strong recovery for our business. Sales through our online channels have leapt to new heights, and we have increased our investment in these areas to support further growth.
Gifting has been a key focus for us for a few years now, with last year’s B&LLA for our Kellogg’s cereal box socks testament to our team’s efforts in this area. Through Roy’s Boys we have been able to bring families together with our matching sock gifting ranges which has been great to see.
The addition of our baby and toddler leggings, personalised PJs, greetings cards and personalised gift messages has added real value to our online offer.”
This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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