Saks Fifth Avenue unveils holiday windows in collaboration with Disney.
Saks Fifth Avenue has unveiled its spectacular holiday windows which this year feature Frozen 2 thanks to a collaboration with Disney.
The windows made their debut on Monday (November 25) with a special performance by Idina Menzel, the voice of Elsa and also this year’s Saks Holiday Book cover star.
Saks’ centre six windows on Fifth Avenue, New York each depict Elsa’s journey to discovering her own power as she navigates her way through the four spirits of nature – wind, fire, water and earth.
Olaf, Kristoff and Anna also appear throughout the vignettes as they champion Elsa along the way.
The production also included a theatrical light show on the façade of the Saks Fifth Avenue NYC flagship and entertainment from the Young People’s Chorus of New York City, dancers and characters from Frozen 2.
In addition to offering exclusive holiday products inspired by the movie, Saks is also hosting an immersive activation in-store.
Disney’s Frozen 2 Enchanted Forest Experience sees visitors transported to the world of Frozen 2 to experience Elsa’s journey. The activation runs from today (November 26) until Tuesday December 24.
The window animation and light show will continue throughout the holiday season until January 2, 2020.
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