Two New York City icons, Saturday Night Live and Saks Fifth Avenue, have joined forces to celebrate the 50th anniversary of the late night sketch comedy show.
Starting from today (7 January), customers can visit a dedicated SNL landing page – Saks.com/SNL50 – to shop exclusive SNL-inspired merchandise and explore editorial content and videos showcasing memorable sketches and characters from the past 50 years.
The dedicated landing page on Saks.com will take customers on a nostalgic journey through unforgettable SNL moments from the last 50 years. The page spotlights 10 memorable sketches, two from each decade, with a summary of the scenes and embedded video clips. Some of these famed moments include content of the ‘Spartan Cheerleaders’, ‘Debbie Downer’ and ‘What Up With That’ sketches.
In addition, limited edition SNL-inspired merchandise from Favorite Daughter and Le Labo Fragrances is also available. The Favorite Daughter collection includes sweatshirts, t-shirts, tote bags, hats, jeans and a jean jacket, with select styles featuring archival imagery from the last five decades of the show. Le Labo Fragrances, meanwhile, has created a special version of its classic candle in the signature SANTAL 26 scent.
Saks’ exclusive SNL-inspired merchandise will debut in limited time pop-up shops at Saks Fifth Avenue stores in New York and Beverly Hills. From 10 January through 10 February, customers can visit the Saks Fifth Avenue New York flagship to discover the pop-up shop located on the fifth floor surrounded by SNL’s 50th anniversary signage. From 23 January through 24 February, Saks’ exclusive SNL merchandise will also be featured in a pop-up shop on the main floor at Saks Fifth Avenue’s women’s store on Wilshire Boulevard in Beverly Hills.
“Partnering with Saks Fifth Avenue for Saturday Night Live’s 50th anniversary is an incredible way to honour the cultural impact of the show over the past five decades,” commented Tom Broecker, producer/costume designer, Saturday Night Live. “Fashion is paramount for us to bring our characters to life and resonate so strongly with our viewers. We’re so thrilled to collaborate with Saks to highlight the intersection of costume design and storytelling, and to further celebrate the show’s legacy.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
