This ad will be closed automatically in X seconds.

Sainsbury’s Tu partners with Oti Mabuse on new Reaktiv brand

Sainsbury’s Tu Clothing has joined forces with dancer, broadcaster and author, Oti Mabuse, on the launch of activewear and luxe loungewear apparel as part of its new Reaktiv brand.

The collection includes over 60 ready-to-wear pieces and has been built with versatility and practicality in mind, reported The Industry.Fashion. Items have been crafted in both neutrals for ease of pairing and pops of cobalt blue, as well as featuring a mixture of patterns and textures including leopard print and with design details such as pockets in leggings.

“I’m so excited to be launching my first collection with Tu and Reaktiv,” commented Oti. “Movement is such an essential part of our daily lives, and I believe that it can bring so much joy, especially when you feel confident and comfortable in what you’re wearing while doing it. I wanted to create a range that not only makes you feel amazing but is accessible and affordable – feeling great should be for everyone.”

Melinda Harris, director of product at Tu Clothing, added: “We are so proud to launch this exclusive Reaktiv collection with Oti. As a mum on the move, Oti embodies the spirit of our brand, from her love of movement to how she embraces joyful dressing. We’re excited to bring a collection of affordable pieces that encompass both of those things to our customers without compromising on quality.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
DisneyMarcJacobs500x500
 
Disney has unveiled a new collaboration with designer fashion brand, Marc Jacobs for a fresh spring/summer collection....
PrimarkHome500x500
 
Primark's first ever standalone homewares store will open on Thursday 6 March....
AvatarStudios500x500
 
Nickelodeon is continuing to develop the Avatar franchise, revealing a new animated series call Avatar: Seven Havens, alongside 20th anniversary celebrations for The Last Airbender....
BarbieBlackFashionCouncil500x500
 
Mattel's Barbie is celebrating Black History Month in the US and multiple generations of Black female designers, past, present and future - from the designer behind the first-ever Black Barbie doll to emerging designers making a name for themselves....
Fortuneemoji500x500
 
The collaboration was negotiated by Medialink, the agent for emoji in mainland China....
GOTY25logo500x500
 
Blade & Rose, Gibsons Games, Puzzle Post, The Carat Shop, Rainbow Designs, The English Soap Company among licensees named as finalists....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.