Sainsbury’s Tu partners with Oti Mabuse on new Reaktiv brand

Sainsbury’s Tu Clothing has joined forces with dancer, broadcaster and author, Oti Mabuse, on the launch of activewear and luxe loungewear apparel as part of its new Reaktiv brand.

The collection includes over 60 ready-to-wear pieces and has been built with versatility and practicality in mind, reported The Industry.Fashion. Items have been crafted in both neutrals for ease of pairing and pops of cobalt blue, as well as featuring a mixture of patterns and textures including leopard print and with design details such as pockets in leggings.

“I’m so excited to be launching my first collection with Tu and Reaktiv,” commented Oti. “Movement is such an essential part of our daily lives, and I believe that it can bring so much joy, especially when you feel confident and comfortable in what you’re wearing while doing it. I wanted to create a range that not only makes you feel amazing but is accessible and affordable – feeling great should be for everyone.”

Melinda Harris, director of product at Tu Clothing, added: “We are so proud to launch this exclusive Reaktiv collection with Oti. As a mum on the move, Oti embodies the spirit of our brand, from her love of movement to how she embraces joyful dressing. We’re excited to bring a collection of affordable pieces that encompass both of those things to our customers without compromising on quality.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
AMinecraftMovie500x500
 
The Warner Bros./Legendary Pictures film exceeded expectations, recording $157 million for North America and $144 million across 75 international markets, giving it a $301 million global debut....
SmileyWorldAnyaHindmarch500x500
 
The two brands have worked together since 2014, bringing 'playful and innovative' designs to life, celebrating optimism, self-expression and sustainability....
NationalTrustteam500x500
 
Brenda Conway, National Trust brand licensing manager, explains why the organisation supports the Brand & Lifestyle Licensing Awards....
SkewNJCI500x500
 
Following the success of its inaugural year, Not Just Colouring In (NJCI) is back with its second annual survey, this time asking the question: what is the true impact of creative work in licensing and brand extension?...
GothicanaAnneStokes500x500
 
This marks the third term of the successful partnership, which brings fans of gothic and fantasy art apparel and accessories under the Gothicana by EMP collection....
Purple500x500
 
The licensing programme will focus on product categories that enhance comfort, support, wellness and sleep for the entire family....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.