Sainsbury’s Tu partners with Oti Mabuse on new Reaktiv brand

Sainsbury’s Tu Clothing has joined forces with dancer, broadcaster and author, Oti Mabuse, on the launch of activewear and luxe loungewear apparel as part of its new Reaktiv brand.

The collection includes over 60 ready-to-wear pieces and has been built with versatility and practicality in mind, reported The Industry.Fashion. Items have been crafted in both neutrals for ease of pairing and pops of cobalt blue, as well as featuring a mixture of patterns and textures including leopard print and with design details such as pockets in leggings.

“I’m so excited to be launching my first collection with Tu and Reaktiv,” commented Oti. “Movement is such an essential part of our daily lives, and I believe that it can bring so much joy, especially when you feel confident and comfortable in what you’re wearing while doing it. I wanted to create a range that not only makes you feel amazing but is accessible and affordable – feeling great should be for everyone.”

Melinda Harris, director of product at Tu Clothing, added: “We are so proud to launch this exclusive Reaktiv collection with Oti. As a mum on the move, Oti embodies the spirit of our brand, from her love of movement to how she embraces joyful dressing. We’re excited to bring a collection of affordable pieces that encompass both of those things to our customers without compromising on quality.”

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